6 Reasons your Business doesn’t use Video Marketing
A marketer’s job is never done. Juggling with methods of developing and marketing a brand can keep someone very busy. After all, in this business, everything’s about competition, innovation and dedication. In this article we’ll be discussing the common mistakes marketers do by not employing video marketing campaigns.
Traditional marketing techniques are still important and will remain that way. However, change is coming. When television became popular, radio and billboard advertising took a hit. When the Internet became popular, everyone knew it was just a matter of time till everything else was hurt.
Have a look at 6 of the reasons you’re losing money by not advertising through video demos.
1. You’re not considering the fact that “times, they are a changin’… ”
Look around you. Everything is technology. Who knows? Maybe the theory that we are living a digital existence concentrated in an artificially developed environment is true. Too much? The point is we must understand humanity has evolved and so have our industries. Digital advertising is going through its video marketing prime, and this is the best time to take advantage.
2. You keep forgetting visual arts are the most appealing
They say an image is worth 1000 words. And it’s true. How about more images in a row? 
How many words is that worth? The most logical answer is LOTS. Therefore, choose to advertise your business through a video that keeps the viewer’s mind busy and focused on your product.
3. You’re omitting the Trust Factor
This means you keep forgetting, or you simply don’t know, how much trust video breathes into viewers. Basic elements building up a company’s profile like logos and web design elements, may not be enough authority, or enough availability for some. On the other hand, a video might. A study conducted by Media Life has shown the consumer’s attitude changes towards the better as soon as he or she is presented a video demo about a product or a service.
4. You don’t realize the fact that visual content is more easily shareable
While billboards and leaflets are limited to a single location and only a regional market, videos are the ideal way of transmitting information at a global level. More than this, the internet offers business owners everything they need in order to succeed. Video platforms like YouTube, Wistia, or Vimeo, offer anyone a chance to get noticed.
5.You don’t get how a video can keep your marketing campaign fresh
While others’ blogs and websites barely gather any visitors, the presentation video you created a year ago seems to somehow still pull in some sales. It’s not magic. It’s a proven fact: video advertising is a lot less dull and its use is extended to as long as it’s relevant to your product. Your new customer’s haven’t seen it yet, right?
6. You don’t know how majestically a video could drive on-site engagement
A lot of companies continue to depend on a traditional metric of page views for their web traffic. These businesses’ owners don’t realize a video delivers fresh dynamic to a website’s front page. What the visitor sees in your presentation video can make him or her curious about your entire activity. This is how you keep visitors engaged, and that’s the first step to turning them into customers.
Image: marketingtechblog
