Are explainer videos worth doing?
One of the usual questions asked in a company is “how much money should you allocate for a video that promotes your business?” When it comes to explainer videos, the price range is quite wide, considering the various options available. A lot of video specialists are now on the Internet and they have high-tech equipment – you don’t have to struggle with finding a producer in your area, you just have to browse the Internet and find the best solution there. But how do you make the right choice and how much should this cost? Consider the following when trying to answer these questions:
Consider the needed production time
Usually, production studios charge you per hour, with costs ranging from $50 to $100. Other studios work with a flat fee. Think about the time required to produce your video and then you’ll be able to decide what is best for you. It is a good idea to talk directly with the company and ask them for a price quote, maybe even on multiple versions of your video. However, production time is not the only factor that costs. Animations, special effects and other additions also cost and usually, the more complex your video is, the more you will have to pay. Of course, having some unique effects in a video is impressive for a viewer, but not every explainer video needs them. You need to get and maintain the focus of viewers so you can convert them to customers in the end
Focus on your goals
The main goal of an explainer video is to send the message across and make sure that viewers are aware of it. But what is the most effective way to reach most of the viewers? Depending on the message, it can either go plain and simple or it might need some artistic touch-ups. Maybe adding background music to the narration? What about animations throughout the video? Such things, if done skillfully, can emphasize your brand throughout the message, reinforcing it in front of the viewers.
How would you present your brand?
Branding is all, in the end. Of course, you need to get the message across, but you want to get the brand across, as well. Branding is the main impression that potential customers will keep in mind about your service or product. How can you make them understand the message as fast as possible, while saving dollars in the advertising branch? You should focus on the most important message of the explainer video in a proper way that preserves interest.
What ROI do you expect?
When it comes to business transactions, you always think about the return you expect from an investment. You can request the opinion of an expert who can make a prognosis about the potential customers that will come to your company thanks to the investment. Don’t forget advertising money that you spend in different ways and compare those amounts to the funds you expect to spend on the explainer video. What is a reasonable expectation that you can have when it comes to the money you will allocate for the video?
What is the video worth to you?
Consider revenue expectations while taking into account video marketing and the message of it, as well. What is it worth to your business to greet 100 new customers, if not more? When you think about the video in such numbers, it’s much easier to see that such an investment is well worth the money. Another important tip you need to remember when planning the video is to keep it short. On average, adults are not focused on a single thing on the Internet more than 5 minutes. By keeping a video short, you won’t just keep the advertising expenses low, but you will also be able to send a much clearer message.
Overall, it’s difficult to provide an exact number when it comes to how much a business video should cost. However, be advised that the price you pay represents the money you spend to present the world your message. You need something that is done in a professional manner and you should do your research beforehand. If you end up with a quality explainer video that manages to keep viewers focused, it will be worth all the money you spend.
